We won a software program Proselect at an AIPP seminar in approx 2006 and this is really when we completely changed our design and viewing process.
I still use Proselect to this day as my selling tool.
We manually entered all our finishes and sizes and pricing, and over time kept creating new designs and adding to our selection.
It was super exciting to continue to work on new design and wow the products
FRAMING + CANVAS + BRUSHED ALUMINIUM + ARTMOUNTS
Then I discovered even more shiny things in the form of WALL METALLICS + ACRYLIC BLOCKS.
I could offer arrival cards for when you had your baby.
I found throughout all this The Art of Hanging, a company I adore and highly recommend, that comes out to you and hangs all your artwork in the design I created. Your house becomes a home with your family photos hanging proudly for all to see.
The really exciting part in all this is I was building a really strong brand , people were starting to know who I was and wanting a "Katrina Christ".... can I tell you how exciting that is. I am so passionate about what I do and families were loving it too!
I was employing staff, another achievement I am super proud of. I have created jobs in an industry where there are no jobs. I love offering opportunities for personal and business growth.
I started as a photographer and was evolving into a businesswoman.
Over the years I have won National and International Photography Awards and achieved my Master In Photography however I am equally as proud of my business achievements.
Telstra Small Business Finalist 2003 and 2004.
Speaking at AIPP events to my peers and to Tafe students, hopefully giving them some sound business advice.
Franchising into Melbourne from 2006 - 2016 and then Sydney from 2007 - 2014.